William Xu Email Address

Director of Marketing

Ambrella was added to Crunchbase.

Skilled Marketing Director with 19 years of proven camera products and semiconductor industry background, versed in driving products, positioning, pricing and go-to-market strategies. In-depth knowledge of home security camera, IoT market needs and trends, initiatives. Passionate, Proactive, Persistent. Driving growth with innovation. Since joining Ambarella in 2013, I have worked closely with industry leaders to bring various smart video doorbells, floodlight cameras, and other innovative home security products to market. Growing with our customers together, we drove the continuous innovation of the industry, bringing new technologies from conception to products used by millions of consumers on a daily basis. My current focus is continuing the innovation with leading home security camera customers on their next generation AI cameras, and building new breeds of products combining 3D sensing with Ambarella's best-in-class vision AI SoC solutions in enabling 3D biometric access control readers, eLocks, space management and occupancy sensing devices etc. for smart building applications. Starting from a novel idea in 2019, I had the opportunity to collaborate with partners and colleagues with passion and a vision, and built a complete new solution for biometric access control and physical access control. During ISCWest 2022, industry leaders debuted their cutting edge products based on this solution. Going forward, we are looking to continue to bring innovation into smart building to enable ever more intelligent solutions combining edge AI, 3D sensing and different sensing modalities. Prior to Ambarella, I held Senior Software Application Manager positions at digital still camera and mobile phone camera SoC companies.