Managing Director, Global Strategic Marketing and Product Strategy
Allison Transmission (NYSE: ALSN) is the world's largest manufacturer of fully automatic transmissions for medium- and heavy-duty commercial vehicles and is a leader in hybrid-propulsion systems for city buses.
Cynthia is specialized in consumer insights and brand innovation. She utilizes market insights, competitive intelligence and voice of customers to identify opportunities, develop strategies, lead project execution and deliver revenue growth. She has 10+ years of experiences transforming insights into actionable strategies and innovation plan. Cynthia provides project management leadership during planning and execution of projects. She manages internal cross-function teams and external vendors to make sure each project is designed, documented, budgeted accurately and delivered on time. Cynthia is a native Chinese, fluent in Mandarin and English. Her global marketing experience includes North America, South America, Europe, Middle East and Asia Pacific. Industries she has worked with include CPG (consumer packaged goods), packaging, retail, pharmaceutical, finance and entertainment. Major brands she has worked with include Coca Cola, Pepsi, Jim Beam, Absolut Spirits, Diageo, Kimberly-Clark, LG, Levi’s, Unilever, Eli Lilly, Avery Dennison, Navistar, etc.
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