Lisa Rosenberg Email Address

Partner + President, Consumer Brands

Allison+Partners is a strategic public relations (PR) firm specializing in media relations, digital PR marketing, and communications management services.

I am a creative instigator who believes brands must live at the intersection of culture and commerce. I am a hands-on client relationship leader with expertise in leading global brand initiatives and have been a hands-on force behind many successful brand journeys. I have a track record of developing award-winning campaigns for major consumer brands including Budweiser's 2021 Super Bowl campaign. I was the creative force behind Driscoll's Rose Berry and have launched every shaving innovation for Gillette from Sensor to Fusion ProGlide, helped M&M’s put the color purple in the bag, introduced Bluetec clean diesel technology for Mercedes-Benz and brought the Cronut to SXSW to raise Allison+Partners' profile. I have 20+ years of big agency operational leadership experience including strong financial management expertise and a reputation for recruiting, mentoring and developing talent. I love the thrill of the hunt, and am a highly effective business developer with persuasive selling skills. Capabilities: Agency Management • Brand & Product Marketing • Branding & Positioning • Business Development • Creative Services Management • CSR • Digital & Social Strategy • Entertainment & Lifestyle Marketing • Global Communications Strategy • Integrated Marketing Communications • Issues & Crisis Management • Product & Service Launches • Talent Development & Mentoring Sectors: Beauty & Personal Care • CPG • Food & Beverage • Automotive • Travel & Hospitality • Consumer Health & Wellness • Luxury Goods • Retail