Katie Malark Email Address

Senior Vice President Research

Allison+Partners is a strategic public relations (PR) firm specializing in media relations, digital PR marketing, and communications management services.

Research + Insights driven communications professional, with a particular passion for digital. I help clients maximize their investment in communications through advanced customer understanding, SEO/SEM and digital strategies, and influencer strategies. Focused on the big picture but a fan of the small details. I specialize in providing clients and account teams with in-depth knowledge of industry trends and forecasts to inform the best strategic decisions. My work includes producing primary research from surveys, analyzing industry reports, interviewing key industry analysts, and auditing search and social behaviors. My passion lies in designing smart, unique strategies for clients that focuses on what works rather than what’s hip. I also assist in the design and execution of content strategies ranging from original content development to link placement campaigns through earned media outreach. Finally, I’m a firm believer in measurement that aligns with core business initiatives and KPIs, and I design deep measurement strategies tied to digital and social engagement for clients. In my spare time, I'm enthusiastic about video games, podcasts, comic books, Reddit and Star Trek.