Brian Reagan Email Address

Chief Marketing Officer

Actifio Data-as-a-Service decouples data from infrastructure, enabling dramatic improvements in business resiliency, agility, and access to the cloud.

As a CMO and Outside Advisor, Brian builds enterprise value and accelerates revenue through accelerated product adoption and usage, improved customer expansion, new routes and channels, new products, and new global markets. He is currently the Chief Marketing Officer at CDS. CUSTOMER FIRST DNA - As CMO at Actifio, engaged with global customers to influence repositioning and enablement around more specific target buyer personas, quantified business impact - As CTO at IBM, evangelized $1B+ portfolio to customers and prospects across every geography CREATE NEW CHANNELS - As CMO at Actifio, built OEM | Resell | Marketplace partner relationships that contribute over 40% of new business - As CMO at Actifio, built relationships with service providers in every geography to help grow SP contribution to nearly 50% at its peak DRIVE MARKET SHARE - As CMO at Actifio, drove refinement of target market, solutions positioning, and enablement to focus on Database and Application differentiation in midst of commoditization of VMware market - As CTO at IBM, accelerated transition from on-premises to cloud-based solutions to grow in face of new hyperscaler challengers to DRaaS position NEW PRODUCT CHAMPION - As CMO at Actifio, drove introduction of new software offerings to over 3,500 customers in 38 countries - As VP Pre-Sales Consulting at Actifio, developed value engineering global practice and built out global consulting teams that led engagements on 314 mega-deals, including $26M transaction at Global BankAs VP and Managing Director LEAD TURNAROUND AND EXIT STRATEGIES - As CMO of Actifio, successfully completed acquisition by Google Cloud - As CMO of Arsenal Digital, successfully completed acquisition by IBM - As CMO, of Xiotech, repositioned company and transitioned product line from legacy to new high-performance application-centric platform SPECIALTIES International Business | Consulting | Business Development | Corporate Strategy | Turnaround and Exit Strategies | Alliance Management | Pricing | GM Enhancement | Digital Marketing | Inside Sales | BDR | ABM and Velocity Models | Product Marketing | Portfolio Management | Branding | Marketing Communications | Marketing Programs | Channel Marketing | Press and Analyst Relations | SaaS | PaaS | Cloud Services | Cloud Storage | Database | Application | DevOps | MLOps