Whitney Curry Email Address

CMO

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MY MISSION: To infuse social DNA into integrated marketing campaigns, business analytics, company culture, and executive leadership.MY STORY: I launched my career at Zillow in 2007 as the company’s first business intern. Fast forward seven years, and I have held six different roles across Zillow’s rapidly growing marketing department. I was responsible for pioneering Zillow’s social media and brand promotions programs from the ground up, and growing a team to scale these efforts. Presently, I work collaboratively with leadership across the company to produce integrated Investor Relations, Public Relations, Advertising, Content Marketing, Events, and Customer Support strategies.MY MOTIVATION: I am directed by data and creative instincts, but motivated by a deep passion for information transparency, BHAGs (big, hairy, audacious goals), and disruptive marketing campaigns that touch the hearts and minds of consumers.CAREER HIGHLIGHTS: 1) #AskObamaHousing: I worked directly with the White House to conceptualize, and execute, Zillow's hosting of President Obama for a "virtual social-housing round table" about housing issues in 2013. Event named one of "Our 13 Favorite Online Moments of 2013" by the White House.2) #ZEarnings: Conceptualized and lead “groundbreaking” campaign with Zillow’s IR team to accept questions for quarterly earnings call via social media in response to regulatory changes from the SEC. Campaign received awards from social, PR, IR, and legal trade organizations.3) Growing and mentoring an award winning, internal, social media team.SPEAKING- Digital PR Summit - “Social Media ROI Essentials”- Puget Sound Business Journal – “Is your Social Media on a Short Leash?” - ModDevTable – “Social From the Sofa”- Social At Scale - “Botox for Business? Injecting Social DNA into Corporate Communications”- Zillow Premier Agent Forum – “Like Me, Endorse Me”