Sunpreet Khanuja Email Address

Director, Analytics

Zeta Global is a data-driven technology company that acquires and retains customers through the power of people-based, precision marketing. We create optimized customer experiences by leveraging data science, strategy, analytics, and award-winning creative to create a perpetual dialogue between brands and their customers, throughout the day, every day. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, we're a data-driven marketing technology pioneer. Our SaaS-based Zeta hub helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics, and machine learning. Operating in four continents with over 1,300 employees, we're headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.

I am an informed, pragmatic and comprehensively certified Business Analytics (BA) professional with 8+ years of successful industry experience. I specialize in enabling fact-based Strategic Management decision making & adoption of Best Industry practices pertinent to Predictive Analytics, Forecasting and similar disciplines. Through extensive Research and Development, I strive hard to deploy the latest and greatest quantitative solutions in their respective functional domains. Specialties: Advanced Analytics, Statistical Programming, Regression Models, Neural Nets, Time Series Methods, Random Forest, Demand Classification and Forecasting, Boosting/Bagging Models (Monte Carlo methods), Super-Ensemble Learning, Customer Segmentation, Database Marketing, RFM Analysis, Market Basket Analysis, Response and Propensity Models