Timothy Bilbo Email Address

Experienced Consumer Product Marketing Manager

ZEP, Inc. is a chemical company which provides maintenance and cleaning solutions for commercial, industrial, institutional, and consumer end-markets.

How’s your product vitality? Your brand health? If your answer is anything but “great,” I can help. I fix broken product pipelines and stale brands. This is not done with the wave of a marketing magic wand. Success in this space comes from the right balance of rigor and sophistication in process and planning. This enables teams to work smarter, not harder. They call me “the professor.” It’s not just because of the tweed jackets and tortoise shell glasses (although the wardrobe is on-brand), it’s for my approach to my craft in marketing. I have a unique ability to implement academic-like marketing principals in the real-world, leading with authenticity and authority to change marketing culture. I achieved expertise in my field through years of experimentation (bringing hundreds of products from “cradle to grave”) and education, leading to development of a solid toolkit. My previous roles served as case studies upon which I could draw conclusions and apply learnings to make organizations stronger. The toolkit is scalable, adaptable and ready to be employed to bring next-level sophistication to any marketing team. Although the underlying concepts are common, implementation can be complex, so I’ve created and curated tools, processes, methods, dashboards and training materials to simplify your marketing fundamentals upgrade: * Milestone Management: A scalable and customizable new product (NPD) development process based on phase/gate or “stage-gate” project management principles * CatStrat: A three-part category deep dive that informs product line decision making, prioritization and product roadmap through linking consumer/market learnings with internal implications * TMA (Transformation Management Accountability): Dashboards to organize the connection between predictive measures and priorities * I2A (Insight to Action): Informed by concepts grounded in “Reverse Market Research,” a methodology for mining consumer profile data to drive strategy * PPI (Product, Profitability, Insight): Defines the organizational scope of product marketing * Design Ideation: "Top of funnel" approach, loosely based on the 5 stages of “design thinking,” great alternative to antiquated/less-productive group brainstorm * Renovation & Revolution: Framework for a dual path of strategic marketing The translation of vision into tactics tends to be the “black box” that many companies struggle with. I lead marketing teams to turn a well honed vision into reality by giving them the tools that make it easy. Office hours are available by appointment.