Russell Feldman Email Address

Head of Digital, Media, and Technology

Yougov is a marketing and advertising agency that offers qualitative research services - stakeholder consultation and so much more.

I have over 10 years market research experience with all methodologies from face2face to online. I'm vastly experienced in running multi client studies, adhoc research, and multi country B2B trackers .I have worked in the digital, media, and technology sector for the last 13 years. I am proficient in both quantitative and qualitative research. I have developed several successful multi client studies at YouGov - Dongle Track, Smartphone Mobile Internet eXperience (SMIX), Tablet Tracker, and our wearables tracker. Specialties: All things digital, media, and technology related (Operators, quad play providers, ISPs, TV, Wi-Fi, Infrastructure, smartphones, tablets, mobile wallet, wearables, IoT etc). Knowledgeable in all methodologies but specifically online, CATI and face to face. Experienced in U&A, customer satisfaction, churn and retention analysis, NPS, segmentation, CVA, brand tracking, B2B research and new product launches. I am also a regular contributor to Mobile.