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Joel Flory Email Address


Job Title

Co-Founder and Chief Executive Officer of VSCO


VSCO is a community for expression that empowers people everywhere to create, discover, and connect. Founded in 2011, VSCO is based in Oakland, CA with an office in New York, NY. VSCO is parent company to Denverbased printing outpost, Artifact Uprising.


Joel Flory is the Co-Founder and CEO of VSCO. A natural leader, Joel was integral in growing VSCO to 45+ million monthly active users, and securing over 70 million in funding. Joel understands the complex nature of building and sustaining a brand in the creative industry. Through empowering creation, discovery and connection, VSCO has captured the hearts and minds of a fiercely loyal global community and is a category-defining company that is pioneering mobile-first creative tools. A foodie and serious Oakland A’s baseball enthusiast, Joel is passionate about the combination of art and technology. He received his Bachelor’s degree in Industrial Technology from Cal Poly San Luis Obispo. Before co-founding VSCO, Joel was a successful commercial and wedding photographer in the San Francisco Bay Area.

Last University
Went to California Polytechnic State University, San Luis Obispo
Is based in San Francisco, California, United States.

Other people working at Vsco:

Maggie Carson JurowSenior Product Designer
Todd FiglioSenior Information Technology Manager
Helen VoSenior Manager, People Operations
Katy ShieldsVice President, People and Places
Mike WuExperienced Engineer and Product Leader Who Likes to Build Things
Benji HertelMeme Curator
Zach Hodges****@vsco.co

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