Alex Hoff Email Address

Vice President Product Management and Marketing

Vendavo is the leading provider of price management software to global chemical, manufacturing, high-tech, and distribution corporations. Vendavo's customers significantly increase their net margins by empowering their executives and sales teams to make every transaction more profitable. These companies have deployed Vendavo to solve a broad range of complex pricing challenges that include analyzing prices and margins, negotiating deals, setting prices and terms, managing price lists, and communicating prices across the organization.

I started out working for large Consumer and B2B organizations in the areas of strategic marketing and product marketing, with a special emphasis in strategic pricing and price optimization.Since 2008, I've worked for Vendavo, the leading provider of B2B margin & profit optimization software, helping B2B organizations drive increased profitability by implementing best-practices in price and margin management.