Senior Director of Marketing
Founded in 1984, the Vanguard Cleaning Systems franchise organization has over 3,000 independently owned and operated franchised businesses in North America. Through a master franchise network of 56 regional offices, Vanguard Cleaning Systems franchisees provide cleaning services for more than 14,000 commercial customers. The Vanguard franchise has been consistently ranked among the top franchises in North America, achieving a rank of #7 in the 2011 Entrepreneur Magazine's Franchise 500(tm) and #15 in the 2012 D&B AllBusiness AllStar franchises.
A well-rounded marketing communications professional spanning years in the development of integrated programs for B2C and B2B organizations. Expert in traditional and new media including print, broadcast and search engine marketing (SEM) solutions - Pay per click (PPC), display advertising, search engine optimization (SEO), and social media management (SMM). Proven capacity to work closely with client base of small to medium-sized businesses to analyze data and devise strategies that achieve their marketing goals and objectives. Skilled in graphic design for print and web, as well as copy writing, proofreading, and editing of content. Specialties: bi-lingual (Spanish/English). Google Ad Words and Analytics certified. Branding, campaign creation, media relations, budgeting, contract negotiations, event coordination, graphic design, lead generation, sales.