Michael Cassidy Email Address

Lead Storyteller

Undertone is the leader in digital advertising. We start with creative & then design for reach & engagement through award-winning cross-screen ad formats.

I'm passionate about storytelling and finding new ways to help people understand the world around them. I'm part of a new cadre of journalists that wants to bring their skills and journalistic standards to the corporate world. I'm on the lookout for stories about the fields that BloomReach works in -- big data, e-commerce and retail -- and the high-tech world that it lives in. My recent work has appeared in/on Re/code, Huffington Post, Wired Insights, Internet Retailer, SiliconBeat, the San Jose Mercury News, iMedia Connection and MediaPost. I'm a fan of both the Chicago White Sox and the blues, which might not be a coincidence.