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Joe Ward Email Address


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Job Title

Cheif Executive Officer


Undertone is the leader in digital advertising. We start with creative & then design for reach & engagement through award-winning cross-screen ad formats.


25 years in media and technology, 15 years as Founder & CEO. Formerly a network engineer in 90's, i have passion for: 1. Emerging media, communication and learning technologies 2. Realtime data services 3. Capital efficient businesses 4. Next generation media business models and engagement methods Prior to xTV, i worked with News Corp through a Realtime database company i co-founded. At News Corp, i worked with the digital team in NY who reported to Rupert Murdoch on special projects which centered around Realtime data in media. Centered around Fox News Insider (stock indices, Twitter) and Myspace (firehose for music and video) we proved that realtime data increases engagement by 300%. Specialties: Business incubation, M&A (U.S. Australia), strategic market entry, business growth strategies, SaaS, Cloud, Multi-core Technologies, Finance modeling.

Last University
Massachusetts Institute of Technology - Sloan School of Management
Lives in Tampa, Florida, United States.

Other people working at Undertone:

Grace LamVice President, Finance
Wah ChanInformation Technology Administrator
Louise PeddellVice President of Human Resources
Kaz OplustilBusiness Development and Integrated Sales
Robert DesalvoVice President, Sales and Content Solutions
Jason BocheTerritory Account Manager
Brett BusdekerSenior Director, Campaign Operations
Bekir ErgisiLeading Adops and Quality Assurance, Integrations, Publisher Certifications, Tier 1 and Tier 2 Support Activities
Roey SteinhornVice President, Data and Analytics
Michael CassidyLead Storyteller
Reymy GomezInformation Technology Support Technician
G. Hortong*****@undertone.com
Terri ConleySenior Analyst, Research and Insights
S. Leons*****@undertone.com
P. Priorp*****@undertone.com
Duane Booned*****@undertone.com
Jonathan KadochCo-Founder
Jason Friskej*****@undertone.com

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