Cheif Executive Officer
Undertone is the leader in digital advertising. We start with creative & then design for reach & engagement through award-winning cross-screen ad formats.
25 years in media and technology, 15 years as Founder & CEO. Formerly a network engineer in 90's, i have passion for: 1. Emerging media, communication and learning technologies 2. Realtime data services 3. Capital efficient businesses 4. Next generation media business models and engagement methods Prior to xTV, i worked with News Corp through a Realtime database company i co-founded. At News Corp, i worked with the digital team in NY who reported to Rupert Murdoch on special projects which centered around Realtime data in media. Centered around Fox News Insider (stock indices, Twitter) and Myspace (firehose for music and video) we proved that realtime data increases engagement by 300%. Specialties: Business incubation, M&A (U.S. Australia), strategic market entry, business growth strategies, SaaS, Cloud, Multi-core Technologies, Finance modeling.