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Janeen Alliston Email Address


Job Title

Senior Director Communication, Vice President Students Portfolio


The University of British Columbia is a public research university with campuses and facilities in British Columbia, Canada.


I’m a senior communications, marketing and people leader well-versed in all aspects of communications and marketing from brand development and marketing strategy to digital communications and stakeholder relations. I have a proven track record of leading with enthusiasm, investing in people and working cross-functionally to design and deliver outstanding marketing and customer experiences. I’m particularly skilled at building great teams and working with others to get things done. The values I bring to my work include: • Collaboration because outcomes are better when you consider multiple perspectives. • Investing in people because happy, engaged and successful people make great things happen. • Approaching communications and marketing as an integral element of successful business operations. • Advocating for user-centred thinking and design, and focusing on creating great experiences for people. • Delivering on goals and commitments with a focus on getting things done that achieve objectives or lead to change. And a few achievements include: • Led the creation of a communications strategy for 50,000 current students designed to promote engagement in student life, and build the UBC brand. • Worked collegially across 14 UBC student service departments to consolidate marketing and communications functions, and build consensus on a new approach for communicating with current students. • Oversaw development of a digital strategy for UBC student communications including the redesign of three web properties, adoption of structured content and the creation of a social media strategy. • Key contributor to an integrated brand development and management initiative for BCIT. • Expanded BCIT’s student recruitment strategy, integrating paid advertising, digital and in-person.

Last University
The University of British Columbia

Other people working at TUOBC:

James PerrellaAssistant Head Stage Technician: Chan Centre for the Performing Arts
Dean Murten**********@ubc.ca
Peter ZandstraDirector, School of Biomedical Engineering, UBC; Director, Micheal Smith Laboratories, UBC; CSO, CCRM; Chief Technology Officer, Excellthera
Baljit ChahalSenior Client Services Manager
Aarti PaulNetwork Administrator
Aaron HeckSenior Manager Information Technology Client Services
Laleh MosadeghAssociate Director
Larry CarsonAssociate Director, Information Security Management
Tom YerexCybersecurity Analyst, Information Technology
Kshamta HunterManager, Sustainability Student Engagement, USI
Roselynn VerwoordTeaching Methodology Development Advisor
Kathryn FungUBC Clinical Associate Professor
Ido RollSenior Manager, Research and Evaluation

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