Jeff Ignaszak Email Address

Chief Marketing Officer

Truveris is on a mission to keep Americans healthy by decreasing prescription drug spend across the pharmacy value chain. Our proprietary Software-As-A-Service platforms empower clients - from the individual patient to pharmacy benefits stakeholders - with the tools to more effectively and efficiently manage the complexity and rising costs of medications today. Truveris is supported by Canaan Partners, New Leaf Venture Partners, Tribeca Venture Partners, New Atlantic Ventures and First Round Capital.

Track record of recruiting and nurturing high performance global B2B and B2C marketing teams in healthcare, SaaS and consulting companies. Leverages a blend of creative and analytic skills to drive multi-channel demand generation programs and increase brand awareness. A nimble change agent who quickly assimilates and delivers results. -- Marketing strategy development and execution -- B2B demand generation to drive growth -- Direct to consumer marketing in healthcare and education -- New business development and acquisition integration -- Product launch strategy and value proposition development -- Brand positioning and identity development -- Account Based Marketing, CRM and marketing automation integration -- Internal and external communications; community relations and crisis management -- Financial communications including analyst meetings and shareholder events -- Market research, insights and analysis Contact: 201.312.5460