Head of Marketing and Product Management, Americas
Trina Solar Limited (Trina) is an integrated solar-power products manufacturer based in China with a global distribution network covering Europe, North America and Asia. It produces standard monocrystalline photovoltaic (PV) modules ranging from 165 watts (W), to 240 W in power output and multicrystalline PV modules ranging from 215 W to 240 W in power output. Trina sells and markets its products worldwide, including in a number of European countries, such as Germany, Spain and Italy. It sells the products to distributors, wholesalers, power plant developers and operators and PV system integrators, including Bull Solar, Enfinity NV, Gestamp Asetym Solar S.L., Invictus NV and Proysectos Integrales Solares S.L. As of December 31, 2009, Trina had an annual manufacturing capacity of ingots and wafers of approximately 500 MW and cells and modules of approximately 600 MW.
As a seasoned marketing / business development veteran with 20+ years of solid experience (10+ in Photovoltaics) encompassing all aspects of product/brand management, I am a considered "heavy hitter," from market research and other grassroots efforts, I take market situations and easily turn them into creative program development; impeccable product development from concept (working with professional creative talent) through to manufacturing timeline, promotion, development of ad/publicity campaigns, are developed with ease on budget and on time. I am the quintessential, results-oriented, adaptable, flexible, aggressive marketer who does not quit until the job is done. Recognized as a highly charismatic marketing professional with consistent results with product launches and marketing strategies. Proactive, relentless and results driven. An excellent communicator who enacts a philosophy based on achieving business success through people: create an environment where there are no obstacles, just opportunities. Currently working with renewable energy / solar industry. Specialties: Business Prospecting and Development Existing and Emerging Market Experience New Product Development Process Product and Project Management Strategic Alliances/Vendor Relations Relationship Building/International Relations Team Building and Management Marketing Strategies and Public Relations Marketing Management and Analysis P&L Responsibility
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