Michael Katz Email Address

Marketing and Communications Manager Central Europe

Trina Solar Limited (Trina) is an integrated solar-power products manufacturer based in China with a global distribution network covering Europe, North America and Asia. It produces standard monocrystalline photovoltaic (PV) modules ranging from 165 watts (W), to 240 W in power output and multicrystalline PV modules ranging from 215 W to 240 W in power output. Trina sells and markets its products worldwide, including in a number of European countries, such as Germany, Spain and Italy. It sells the products to distributors, wholesalers, power plant developers and operators and PV system integrators, including Bull Solar, Enfinity NV, Gestamp Asetym Solar S.L., Invictus NV and Proysectos Integrales Solares S.L. As of December 31, 2009, Trina had an annual manufacturing capacity of ingots and wafers of approximately 500 MW and cells and modules of approximately 600 MW.

Entrepreneurial, hands-on marketing and communication manager with a strong business orientation and a cross-functional, cross-divisional mindset. Some 20 years of experience in product marketing, digital marketing, sales support, brand management, reputation management and corporate communication. Managed virtual multinational teams in Europe and Latin America. Multilingual with relevant intercultural experience, having lived in South and North America for five years; completed Executive MBA program in Argentina. Knowledge and project experience include these industries: Renewable energy, express & logistics, technology, aviation, manufacturing trade, construction materials, agriculture, foundations & political institutions. Specialties: Marketing and corporate communication strategies for B2B and B2C. Digital Marketing, product marketing campaigns, sales support, brand advertising, media relations, PR.