Sean Popen Email Address

Chief Marketing Officer

Establishments primarily engaged in providing two-way radiotelephone communications services, such as cellular telephone services. This industry also includes establishments primarily engaged in providing telephone paging and beeper services and those engaged in leasing telephone lines or other methods of telephone transmission, such as optical fiber lines and microwave or satellite facilities, and reselling the use of such methods to others.

Entrepreneurial, innovative, creative e-commerce & digital executive with expertise in all facets of marketing, product, technology, & analytics. Proven ability and track record for scaling/driving revenue, driving customer acquisition, and exceeding profit targets in start-ups and established brands like Feld Entertainment, AOL/Time Warner, Netflix, Landmark Communications, CenturyLink, Lenovo, and Office Depot.Key strengths include global leadership, delivering end-to-end digital strategy, campaign management, and execution, using best-in-breed optimization practices resulting in record-setting ROIs. My core competencies include: P&L Management, Strategic Marketing and Planning, Web/E-Commerce Strategy, Paid Social, Content Acquisition & Management & Monetization, Channel Creation and Development, Online Marketing Optimization, Product Management & Development, Contract/Price Negotiation, and Team building.With each role to date, I have met and exceeded revenue targets by either managing teams who have executed marketing tactics or with a more hands-on approach. I have a critical methodology to understanding consumer & business behavior that has helped companies deliver world-class, tailored products that have met and exceeded customer satisfaction.Specialties: Digital marketing (Paid, Owned, Earned) -- Display strategy/planning/optimization (RTB, Programmatic, Video, Retargeting), Search engine marketing (Paid, Natural, PLA, Local SEO), Affiliate Marketing, Email Marketing, Shopping Engines, Social, Marketplaces, Content Marketing, Lead Gen, etc Web behavior and channel spend optimization: incr ARPU, LTV, Attribution ModelingWeb site design/personalization: Strategy, monetization, personalization, data management platforms (DMP).Customer acquisition strategies: Segmentation, look-a-like modeling, profiling.Marketing, evangelizing, and monetizing premium or UGC content (special interest/enthusiast/how-to VOD, music, games, etc.)