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Sean Popen Email Address


Job Title

Chief Marketing Officer

Tracfone Wireless

Establishments primarily engaged in providing two-way radiotelephone communications services, such as cellular telephone services. This industry also includes establishments primarily engaged in providing telephone paging and beeper services and those engaged in leasing telephone lines or other methods of telephone transmission, such as optical fiber lines and microwave or satellite facilities, and reselling the use of such methods to others.


Entrepreneurial, innovative, creative e-commerce & digital executive with expertise in all facets of marketing, product, technology, & analytics. Proven ability and track record for scaling/driving revenue, driving customer acquisition, and exceeding profit targets in start-ups and established brands like Feld Entertainment, AOL/Time Warner, Netflix, Landmark Communications, CenturyLink, Lenovo, and Office Depot.Key strengths include global leadership, delivering end-to-end digital strategy, campaign management, and execution, using best-in-breed optimization practices resulting in record-setting ROIs. My core competencies include: P&L Management, Strategic Marketing and Planning, Web/E-Commerce Strategy, Paid Social, Content Acquisition & Management & Monetization, Channel Creation and Development, Online Marketing Optimization, Product Management & Development, Contract/Price Negotiation, and Team building.With each role to date, I have met and exceeded revenue targets by either managing teams who have executed marketing tactics or with a more hands-on approach. I have a critical methodology to understanding consumer & business behavior that has helped companies deliver world-class, tailored products that have met and exceeded customer satisfaction.Specialties: Digital marketing (Paid, Owned, Earned) -- Display strategy/planning/optimization (RTB, Programmatic, Video, Retargeting), Search engine marketing (Paid, Natural, PLA, Local SEO), Affiliate Marketing, Email Marketing, Shopping Engines, Social, Marketplaces, Content Marketing, Lead Gen, etc Web behavior and channel spend optimization: incr ARPU, LTV, Attribution ModelingWeb site design/personalization: Strategy, monetization, personalization, data management platforms (DMP).Customer acquisition strategies: Segmentation, look-a-like modeling, profiling.Marketing, evangelizing, and monetizing premium or UGC content (special interest/enthusiast/how-to VOD, music, games, etc.)

Last University
Went to MBA, Marymount University
Based in Leawood.

Other people working at Tracfone Wireless:

Amilkar MiraDirector of Facilities
Lee MrazekSVP-Indirect Channel
Juda PenaIn-Store Marketing Manager
Laura TalbertDirector, Trading Partner Integration
John JacksonDirector, Cloud Migration and Strategy
Shakeel HyeDirector of Data Engineering
Angel AlemanAssociate Vice President Call Center, Vendor Management, and Customer Care Operations
John DrisselVice President, Customer Insights and Marketing Strategy and Analytics
Mark MahanSenior Vice President, Customer Care
Pedro DomitSales Representative
David RootDirector of Corporate Marketing
Lucien Tennl*****@tracfone.com

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