John Drissel Email Address

Vice President, Customer Insights and Marketing Strategy and Analytics

Establishments primarily engaged in providing two-way radiotelephone communications services, such as cellular telephone services. This industry also includes establishments primarily engaged in providing telephone paging and beeper services and those engaged in leasing telephone lines or other methods of telephone transmission, such as optical fiber lines and microwave or satellite facilities, and reselling the use of such methods to others.

SENIOR CONSUMER INSIGHTS, STRATEGY & MARKETING EXECUTIVE I am an innovative and passionate Senior Consumer Insights, Strategy, and Marketing Executive with more than 20 years of developing integrated strategies and delivering key insights that contributed to billions of dollars in revenue growth and opportunities.My background includes a Wharton MBA and experience in strategy consulting and analytics, consumer insights research, and corporate strategic marketing for companies such as TracFone Wireless, Sprint Nextel, Deloitte, and Sorrento.I am particularly strong in leading research and analytics teams to create, understand, and synergize vast amounts of quantitative and qualitative primary research, Big Data, competitive intelligence, and third party research.Equally strong in leveraging research findings and data to tell compelling brand stories, formulate business strategy, and make informed recommendations.For example, as VP, Customer Insights | Marketing Strategy and Analytics for TracFone Wireless, I grew subscribers 160%, total revenue 400%, average revenue per user 82%, EBITDA 253%, and market share 11 points in eight years.In that same role, I developed sales and marketing strategies for TracFone’s 7 different brands in 100K+ retail locations including Walmart, Best Buy, Target, RadioShack, Dollar General, Family Dollar, and Kmart.As a Deloitte Strategy Consultant and Sorrento Marketing Executive, I formulated corporate and product strategy for clients such as Sprint Nextel, AT&T, US Cellular, SBC, Time Warner Telecom, Cox Communications, Comcast, and RCN.MY EXPERTISE INCLUDES:* Consumer Insight & Research* Marketing, Branding & Communications* Strategy/Business Development* Market Research & Analytics* Brand/Product Positioning & Messaging* Digital/Omni-Channel Strategy* Competitive Intelligence* Marketing Mix Modeling & Big Data* Social Media Insights/Strategy* Customer Experience Analysis