David Yakes Email Address

Manager, Marketing Communications

Acquisition expands professional irrigation product portfolio.

David Yakes is a results-focused strategic marketing leader with 11+ years’ experience in consumer, retail, packaged goods, and business to business marketing.He is known for:STRATEGY and INNOVATION◊ Objective-driven, smart strategies tightly aligned to business needs◊ Prioritized and focused vision that separates essential from distraction◊ Creative solutions that are insight-centered, drive innovation and customer loyaltyPASSIONATE and EMPOWERING LEADERSHIP◊ Broad, extensive, and proven experience in leading teams to success◊ Fair and balanced style that weighs decisions in context providing superior navigation◊ Authentic, adaptable, committed, and funCOLLABORATIVE RELATIONSHIP BUILDER◊ Cultivate strong partnerships across functions to achieve common goals◊ Integration of diverging perspectives to reap powerful outcomes◊ Team-building that is productive, time-sensitive, and mutually beneficialSkills and Specialties:►Business to Business Marketing - develop market plans for growing specific commercial segments by building productive relationships, analyzing market data, and working with teams to develop focused strategies. ►Retail Channel Expert – product and category promotions, shopper marketing, path to purchase insights leveraged for competitive advantage, differentiated channel strategies►Brand Management – consumer insights to articulated brand architectures to crafted brand strategies and executed programs that drive loyalty and sales►Marketing Communications – creative process, leveraging brand equity consistently across all customer touch points►Strategic Planning – defining objectives, stake holder alignment, data-guided solution designing, budget planning, project scoping, success measurement ►Team Management - organizational design, management and professional development of on-location and satellite reporting teams, leading cross-functional teams, managing outside partners and agencies