Nigel Carr Email Address

Chief Strategy Officer

The Tombras Group is an ad agency and interactive marketing firm with experience in the automotive, bank, behavior, business to business (b2b), college, community bank, consumer product, entertainment, food and beverage, financial services, government, healthcare, hospital, insurance, military, real estate, retail, sports, and tourism industries.

i've always been convinced that people are more believable than advertising-& word of mouth is the most powerful medium. i saw strategy pre-internet as "winning the conversation" (& still believe in understanding the current conversation/seeing what happens to it when we tell powerful new stories that introduce new ideas or let old ones be seen in a new light). i believe the best brand stories work both "top down" to focus & magnify brand purpose & "bottom up" to create the experiences that drive revenue-by inspiring people to buy & use the brand, share their stories & enjoy its role in their lives.now we can do a lot more than just get ads talked about. & actually get the brand into conversations that are central to people's lives. vs just waiting for a conversation close to the decision point--and hoping our brand's done enough to break into it. i've been lucky to work with great teams who've made brand advocacy happen many times over the years. now it works on a bigger stage.i've helped brands simplify, focus & grow-at start ups, midsize companies & giant corps.& helped agencies do the same-from installing planning to building & nurturing a planning culture.to opening & running an office-building the SF version of an NYC agency culture.i'm happiest in an entrepreneurial environment & psyched to be helping tombras grow.i love to help build things: ideas; brands & brand architecture; client relationships; a company-mentoring people-& learning from them. i've had a lot of different roles: from building strategy, building planning, building brands, building client relationships & accounts, building successful pitches, & helping build successful companies--to helping teams make all these things better (working as a leader from the inside or with the perspective of an advisory board member).i'm interested in everything. so i get to admit i'm wrong a lot.it's always fun to do that when it lights up the way to bigger ideas & better outcomes...