Brad Halford Email Address

Chief Revenue Officer

Tivity Health is provider of fitness and health improvement programs, with strong capabilities in developing and managing network solutions.

Over 15 years of experience driving company growth and brand awareness. Highly competitive leader who has a passion for growing revenue with a combination of traditional and digital marketing strategies. Excels in empowering team members to work in a collaborative environment that rewards excellence.Career Achievements:● Significant Revenue Growth - Grew revenue from $140mm to $875mm in 5 years using multiple marketing strategies year over year.● High Pipeline Growth - Generated $1.6 billion of pipeline growth in 11 months using specific marketing strategies.● Market Leadership - Became market leader by strategically identifying new channels, taking advantage of green field opportunities, and taking business away from the competition. Resulted in 60% new customer growth. ● Brand Presence and Perception - Rebranded and repositioned three companies using traditional and digital marketing strategies.Areas of Expertise:Marketing, Sales Operations, Complex sales and marketing strategy, Managed Care, Private Equity backed portfolio companiesHealthcare Industry Expertise:Commercial, Medicare Advantage, Managed Medicaid, State Medicaid, Provider facilities, Hospitals and Health Systems