Shauna Steib Email Address

Director of Product Marketing

Accounts Payable Appreciation Week starts on October 10 th. It might be a nice gesture to send flowers, take the team out to lunch, or give them the rest of the day off. But you know what would be the most appreciative?

You might see a basic description of a new product you're launching, but I see an opportunity to differentiate and invoke confidence in your company with concise and engaging messaging that turns your audience into excited prospects eager to learn more. Technology is my passion. I specialize in taking complex technical concepts and making them easy to understand with comprehensive go-to-market plans. Thorough market research and analysis, positioning that aligns with buyer personas, and value-based messaging are the key foundations for a successful product launch. Leveraging deep understanding of the market, customers, and product usage, I create compelling sales tools that are always up-to-date and articulate the product value – from presentations to ROI models and competitive playbooks. To amplify market awareness and drive adoption, I develop highly targeted content for web, webinars, demos, live events, and workshops. As the liaison between Sales, Product Management, Channels, customers, and analysts, effective communication is essential – from ongoing customer feedback to win/loss analysis to continually improve the product, enrich the customer experience, and drive growth. With keen attention to detail, a succinct communication style, and strong finance knowledge, I focus your audience on the very best you have to offer and enable your sales team to exceed revenue targets. Areas of expertise: Blogs, Buyer Personas, Competitive Intelligence, Demos, eBooks, Live Events, Presentations, Product Data Sheets, Product Launch Plans, Sales Training, Seminars, User Conferences, Videos, Web Pages, Webinars, White Papers, Workshops