Katie Butler Email Address

Vice President Strategic Planning and Retail Solutions

The Mars Agency is a full-service, global marketing agency, specializing in shopper and consumer promotion. It operates independently in 10 offices in North America and Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive brand growth across channels and commerce platforms. It has both an impressive and growing client base which includes Campbell's, Pepperidge Farm, Lowe's, Hallmark, Conagra, Henkel and Pfizer.

Marketing Strategist/ECD specializing in strategic planning, positioning and concept development for retail/shopper, consumer, business-to-business, trade and co-marketing promotions for consumer packaged goods and services companies.Specialties: Shopper marketing, retail marketing, creative concept, integration, activation - Connecting the dots and building relationships between the brand and the consumer to make it stronger by inspiring differentiated creative ideas. Leading and inspiring development of results-driven sell-in strategies for Consumer Package Goods clients that drive sales at retail while building brand equity.