Executive Vice President and General Manager
The Mars Agency is a full-service, global marketing agency, specializing in shopper and consumer promotion. It operates independently in 10 offices in North America and Europe. For nearly 46 years, the agency has been consistently recognized for its ability to drive brand growth across channels and commerce platforms. It has both an impressive and growing client base which includes Campbell's, Pepperidge Farm, Lowe's, Hallmark, Conagra, Henkel and Pfizer.
Senior Marketing Executive with a proven track record of outstanding business results including consecutive years of double digit growth, award winning campaigns, increasing profitability and sales, turning around declining businesses and developing private brands. Leveraging a valuable combination of agency, retail and market leading Tier 1 client experience has resulted in stronger strategic plans, more effective brand building, and the development of sustainable innovation and consumer promotions. Experience coaching successful teams, developing people and managing multi-million dollar budgets. Specialties: Brand Building, Strategic Planning, Innovation, Consumer Promotion, Advertising, Sponsorship, People Development, Transformational Leadership, Shopper Marketing, Experiential Marketing, Retail Marketing, Price and Contract Negotiation, Beverage Alcohol, Powerpoint, Word, Excel
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