Wendy Ganza Email Address

Distribution Channel Account Manager

Tech Data is a multinational distribution company specialized in IT products and services.They provide products,logistics and services that enable technology manufacturers and resellers to deploy IT solutions.

I create and drive diverse channel sales and marketing strategies to drive revenue and market share growth. Expertise: •Extensive Knowledge of Technology Sales and Marketing: MSPs, Channel Resellers, SMB Commercial and Enterprise Partners, including SaaS, XaaS and Consumption-Based Sales and Marketing Strategies •Detailed Knowledge of MDF and Co-op Management •Up-to-Date Knowledge of Evolving Marketing Strategies Including ABM, CRM Tools, Digital Marketing and More •Deep Knowledge of Technology Channel Partner Evolution •Understanding of Multiple Data Center, Security and Edge Technologies •Extensive Partner, Supplier and Distribution Relationship Management Experience •Management of Executive Business Reviews, Dashboards and Reporting Experience: •Regional and Global Integrated Marketing Campaign Planning, Development and Launch •Consistent Maximization of Return on Investment •Account Based Marketing (ABM) and SalesForce.com Expertise •Best-in-Class Strategic Business and Marketing Plan Development •Imaginative and Engaging Story Telling/Success Story Crafting Experience •Hands on Experience with Social Media Management/Blogging •Live and Virtual Event Planning, Execution and Management •Quarterly Execution of Executive Business Reviews, Dashboards and Reporting •Extensive Contract Negotiation Experience •Vendor Marketing Fund Compliance •Competitive Analysis •Development and Deployment of Marketing Communications Leadership: •Regional/Field Marketing Hands-On Execution and Team Leadership •Regional Business Development Sales Team Management •Cross-Functional Team Leadership (Sales, Product Management, Technical, Training and others)