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Hattie Peterson Email Address


Job Title

Director, Global Marketing Communications

Td Industries

From commercial construction management to facility services such as HVAC, mechanical, electrical & plumbing, TDIndustries has total lifecycle solutions.


With 20+ years of experience as a Senior Marketing & Communications Executive, I have been integral to developing innovative business models through design thinking development. It has been my passion to incorporate strategic marketing and sales throughout my multifaceted career. I am skilled in corporate communications, lead management, branding, inbound & digital marketing just to name a few. As a leader, I have focused on managing highly productive teams in marketing, communications, & production while managing multi-million-dollar budgets. I am consistently training, developing, & mentoring my team to increase organizational revenue growth, as well as contribute to producing qualified leads. Some of my key achievements include: ✅Effectively increased the firm's top-line revenue by 121% during tenure, leveraging pursuit groups to bid on specific projects to achieve a proposal continuance rate of 95% and win rate of 45%, establishing the highest rates in the industry ✅Led the company through a digital marketing transformation, utilizing digital tools comprised of email campaigns, search and display ads, social media, and website SEO, generating demonstrative ROI including growth in LinkedIn followers from 0 to 15K+ within 3 years and consistently yielding a 40% increase YOY ✅Expertly led previously siloed companies into an enterprise mindset, training hundreds of employees, including project managers and technical analysts, to influence the organization on effective communication and marketing strategies ✅Successfully implemented the corporate communications team which included branding identity and marketing communications plan to include a standardized logo, corporate standards, brand messaging, company mission statement, and marketing communication goals to effectively rebrand, doubling revenue and company headcount due to valuable marketing strategies. #Strengthfinders 2.0 Top Five Strengths are: 1. Futuristic - Inspired by what can be 2. Strategic - Can find alternative ways to proceed 3. Ideation - Find connections between disparate phenomena 4. Individualization - Gifted in figuring out how different people can work together 5. Relator - Deep satisfaction in working hard with a team to achieve a goal I am seeking to speak with like-minded professionals. Feel free to contact me through this profile if you wish to connect.

Last University
Graduated from Brigham Young University
Is based in Grapevine.

Other people working at Td Industries:

Crystal SeilerFinancial Operations Manager
Tara Albertson**********@tdindustries.com
Maureen UnderwoodSuperintendent
Logan HarperSenior Project Manager
Bert LisleZone Manager
Luke PalumboDirector of Operations Tyler Healthcare and Prime
Doug RodriguezGroup Operations Manager
Harold MacDowellTalent Development Coordinator
Frank ZiccarelliDirector of Information Technology Applications
Christi NealExecutive Assistant
Steve CanterChief Technology Officer
Walter PolifkoChief Estimator
Joel StewartProduction Manager
Ed WhitePresident
Andy WilliamsDirector of Talent Acquisition and Senior Recruiter
Sandra LaraPayroll Specialist
David SmithAustin Commercial
Steve Cunningham**********@tdindustries.com
Ramses SanchezMicrosoft CRM Software Developer
Aaron ButlerDirector of Service Operations
Scott AtondoDirector of Service Operations
Bill PerryRetired
Jim BivinsProject Manager
Caroline JeromeLead Manager Communications and Public Relations
Roger CottonAccount Manager
Susan AndersenTalent Management
Richard CastleberryInformation Technology Applications Manager
Cheryl HollowellPayroll Manager

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