Hattie Peterson Email Address

Director, Global Marketing Communications

From commercial construction management to facility services such as HVAC, mechanical, electrical & plumbing, TDIndustries has total lifecycle solutions.

With 20+ years of experience as a Senior Marketing & Communications Executive, I have been integral to developing innovative business models through design thinking development. It has been my passion to incorporate strategic marketing and sales throughout my multifaceted career. I am skilled in corporate communications, lead management, branding, inbound & digital marketing just to name a few. As a leader, I have focused on managing highly productive teams in marketing, communications, & production while managing multi-million-dollar budgets. I am consistently training, developing, & mentoring my team to increase organizational revenue growth, as well as contribute to producing qualified leads. Some of my key achievements include: ✅Effectively increased the firm's top-line revenue by 121% during tenure, leveraging pursuit groups to bid on specific projects to achieve a proposal continuance rate of 95% and win rate of 45%, establishing the highest rates in the industry ✅Led the company through a digital marketing transformation, utilizing digital tools comprised of email campaigns, search and display ads, social media, and website SEO, generating demonstrative ROI including growth in LinkedIn followers from 0 to 15K+ within 3 years and consistently yielding a 40% increase YOY ✅Expertly led previously siloed companies into an enterprise mindset, training hundreds of employees, including project managers and technical analysts, to influence the organization on effective communication and marketing strategies ✅Successfully implemented the corporate communications team which included branding identity and marketing communications plan to include a standardized logo, corporate standards, brand messaging, company mission statement, and marketing communication goals to effectively rebrand, doubling revenue and company headcount due to valuable marketing strategies. #Strengthfinders 2.0 Top Five Strengths are: 1. Futuristic - Inspired by what can be 2. Strategic - Can find alternative ways to proceed 3. Ideation - Find connections between disparate phenomena 4. Individualization - Gifted in figuring out how different people can work together 5. Relator - Deep satisfaction in working hard with a team to achieve a goal I am seeking to speak with like-minded professionals. Feel free to contact me through this profile if you wish to connect.