Vice President, Marketing Director
Tri Counties Bank provides a unique brand of Service with Solutions of banking services to consumer, small business and commercial clients in California.
DISCIPLINED MARKETING DIRECTION IN PROFITABLE SERVICE TO CUSTOMER & COMPANY.A career marketing executive with measurable success in leading national and regional brands through the disciplined integration and application of:- Market research- Data base marketing analysis- Strategic planning and monitoring - Brand management- Product management- Traditional and online brand and product marketing communications campaign development- Media planning and monitoring- Team buildingAssembled and managed talented teams of marketing staff and vendors, successfully integrating contributions from 'left-brained,' analytical thinkers and inspired, 'right-brained' creative talent to drive exceptional sales, share, and revenue growth.An amiable mission-oriented and strategic plan driven management style with a strong commitment to accountability.
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