Vice President Marketing
TBC Corporation - Tire industry leader in private brand tires and retail tire sales
Sales Development/Marketing Communications/Brand ManagementEnergetic, strategic, and hands-on senior level marketer with a track record of creating results for start-ups, mid-size, growth, and Fortune 500 organizations through marketing programs that drive sales, traffic, and new leads/client acquisition. Proven success in creating marketing tools while steering programs in support of sales goals. Motivating supervisor and leader. Driver of marketing communications and corporate brand materials/guidelines. Strong background and top-notch content creator for print, web, broadcast (both TV and radio), and direct marketing efforts. Experience in brand strategies with a flair for communication to B2B, B2C, and B2B2C audiences.Specialties: Multi-Channel Marketing, Franchise Marketing, Direct Marketing, Social Media Marketing, Marketing Communications (Marcom), Brand Marketing, Product Marketing, Field Marketing, Loyalty Marketing, Travel Partner Marketing, Travel Writing, Travel/Itinerary Planning, Copyediting, Event Planning/Management, Product Launches, Marketing Collateral, Product Sourcing, Merchandise, Grand Openings, Community Relations, Merchandising, Vendor Negotiation, Agency Management, Voice Talent, Teambuilding & Leadership
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