Joe Teixeira Email Address

Director of Digital and Marketing Analytics

TBC Corporation - Tire industry leader in private brand tires and retail tire sales

I’m a professional with more than 10 years of experience in digital analytics, digital marketing and general web/ecommerce strategy. I’m experienced in many tools, platforms, and presentation strategies to clients, stakeholders, and executive teams. Publications: - Co-Author of "Google Analytics, 3rd Edition" (December, 2009). http://bit.ly/v4w79. ISBN: 9780470531280 - Author of "Your Google Game Plan for Success" (September, 2010). http://bit.ly/aP1ZMG. ISBN: 9780470641644 - Contributing Author of "Google Secrets" (September, 2011). http://bit.ly/1JOlslt. ISBN: 9781118026656 - View my "Silly Series" interview (#55 in the #measure series of insightful interviews): http://goo.gl/aHnrk - View a review on bcs.org on "Your Google Game Plan for Success": http://goo.gl/4Q97e - View a review on Amazon.com on "Your Google Game Plan for Success": http://goo.gl/YwxpJ - Another review on Amazon.co.uk: http://goo.gl/AFmaf Tools / Platforms / Services / Languages: -A/B and MVT testing (Google Content Experiments, Optimizely, Monetate) -Alteryx (v 9.0+) -AnalyticsCanvas (Google API tool) -AW Stats / log-file parsing tools -Browser Debugging Tools (Chrome Developer Tools, Firebug, Charles, etc…) -Click-to-call (Marchex) -Click-to-chat (Oracle / RightNow) -Competitive Research / Analytics Tools (Compete PRO) -Google Suite (AdWords, Analytics, Tag Manager, Webmaster Tools [Search Console]) -Heat-mapping / click-tracking tools (ClickTale, LuckyOrange) -HTML -IBM Cognos -JavaScript -MiniTab (v 15+) -MS Office Suite (Word, Excel, PowerPoint, Visio, Access) -ObservePoint (WebAssurance monitoring) -Oracle/ATG Ecommerce Suite (BCC, CSC, etc…) -Python (v 3.x+) -Qualitative Surveys and Methodologies (“Voice of Customer” tools such as OpinionLab) -R (v 3.x+) -Regular Expressions (POSIX) -Reporting / Visualization Tools (Tableau Desktop / Online) -SQL / MySQL / SQL Report Manager -UserTesting.com