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Joe Teixeira Email Address


Job Title

Director of Digital and Marketing Analytics


TBC Corporation - Tire industry leader in private brand tires and retail tire sales


I’m a professional with more than 10 years of experience in digital analytics, digital marketing and general web/ecommerce strategy. I’m experienced in many tools, platforms, and presentation strategies to clients, stakeholders, and executive teams. Publications: - Co-Author of "Google Analytics, 3rd Edition" (December, 2009). http://bit.ly/v4w79. ISBN: 9780470531280 - Author of "Your Google Game Plan for Success" (September, 2010). http://bit.ly/aP1ZMG. ISBN: 9780470641644 - Contributing Author of "Google Secrets" (September, 2011). http://bit.ly/1JOlslt. ISBN: 9781118026656 - View my "Silly Series" interview (#55 in the #measure series of insightful interviews): http://goo.gl/aHnrk - View a review on bcs.org on "Your Google Game Plan for Success": http://goo.gl/4Q97e - View a review on Amazon.com on "Your Google Game Plan for Success": http://goo.gl/YwxpJ - Another review on Amazon.co.uk: http://goo.gl/AFmaf Tools / Platforms / Services / Languages: -A/B and MVT testing (Google Content Experiments, Optimizely, Monetate) -Alteryx (v 9.0+) -AnalyticsCanvas (Google API tool) -AW Stats / log-file parsing tools -Browser Debugging Tools (Chrome Developer Tools, Firebug, Charles, etc…) -Click-to-call (Marchex) -Click-to-chat (Oracle / RightNow) -Competitive Research / Analytics Tools (Compete PRO) -Google Suite (AdWords, Analytics, Tag Manager, Webmaster Tools [Search Console]) -Heat-mapping / click-tracking tools (ClickTale, LuckyOrange) -HTML -IBM Cognos -JavaScript -MiniTab (v 15+) -MS Office Suite (Word, Excel, PowerPoint, Visio, Access) -ObservePoint (WebAssurance monitoring) -Oracle/ATG Ecommerce Suite (BCC, CSC, etc…) -Python (v 3.x+) -Qualitative Surveys and Methodologies (“Voice of Customer” tools such as OpinionLab) -R (v 3.x+) -Regular Expressions (POSIX) -Reporting / Visualization Tools (Tableau Desktop / Online) -SQL / MySQL / SQL Report Manager -UserTesting.com

Last University
Northwestern University
Lives in Lake Worth, United States.

Other people working at Tbc:

William GearhartSenior Vice President Special Projects at TBC Corp
Joseph RodriguezDirector of Sales
Scott StoughtonCMO, Senior Vice President Marketing
Aaron TitkemeierVice President of CRM
Tim MillerVice President Strategic Development
Tara JacobsVice President Marketing
H. Cunningham**********@tbccorp.com
C. Barry******@tbccorp.com
Heather FernandezDigital Marketing Paid Media Manager and SEM Manager
Stephen HigginsDirector of Business Intelligence and Products
Jill Pritch*******@tbccorp.com
Jorge PeralesService Operations Manager
Bill DashiellSenior Vice President Commercial Division
Maria F Garibay********@tbccorp.com
R. Coulter********@tbccorp.com
David KohlwayVice President, Information Technology Infrastructure and Operations
Chad TaylorSenior Director of Marketing Technology

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