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Columnist and CollegeFashionista X ANN TAYLOR

In 2000, entrepreneurial-minded and beauty aficionado Maureen Kelly set out to prove that glamour can be good for you. Launched in the heart of New York City, tarte is now the leader in high-performance naturals(tm) offering pure, eco-chic beauty products that truly perform with a powerful purpose. Using nature's finest ingredients, the tartelettes are committed to infusing fruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients into all products. Keeping with the company's pure philosophy, tarte formulates without parabens, phthalates, mineral oil, sodium lauryl sulfate and synthetic fragrances. And Maureen didn't just stop at the formulas--the portable, versatile, runway-inspired cases and compacts are more than just pretty packaging. Many of brand's components are made from eco-friendly material and can often be re-used to help reduce environmental waste. The good natured tartelettes care about animals, are kind to the environment, and support women-centric organizations. Award winning products include: cheek stain, LipSurgence(tm) lip tint, Amazonian clay 12-hour blush, smooth operator tinted moisturizer and lights, camera, lashes! clinically proven mascara. tarte products are available in the U.S. in Canada. Become a fan of tarte cosmetics on Facebook or follow @tartecosmetics on Twitter to learn more about the brand.

Specialties: Strategic Branding and Partnerships Omni-Channel Program Marketing and Analysis Client Contact & Loyalty Marketing: Email, Direct Mail, Store, Social Media Brand Media Strategy Seasonal Campaign Strategy Event Development & Planning