Jennifer Gramm Email Address

Vice President of Marketing

Since 1919, Tandy Leather has been providing leathercrafters with quality leather and leathercraft supplies, leather craft tools, leather craft stamps, leathercraft kits, leather craft dyes, leather belts, leather lace, cowhide rugs, conchos and more.

Marketing executive experienced in establishing brand leadership, building customer experiences and developing growth strategies. I joined Tandy Leather, a specialty retailer of leather and leatherworking related supplies, in November 2018 as Vice President of Marketing to lead our efforts to reinvigorate the brand and transform the customer experience. Since joining Tandy, my team has modernized the brand’s creative and marketing strategies, relaunched our website on a new ecommerce platform, and established a Customer Service team to better support an omni-channel experience. I have over 20 years of experience in B2B and B2C Marketing, Business Development and Customer Service. During my career I have gravitated towards positions within niche, bespoke industries. Prior to joining Tandy, I spent 10 years of my career at Tru Vue, a leading specialty glass and acrylic manufacturer for the custom picture framing industry, serving independent frame shops, big box retailers, and fine art institutions. During my tenure at Tru Vue, I introduced a multi-faceted influencer and content marketing program, shifting our customer engagement approach to one that was less transactional and more vested in building loyalty through storytelling, information sharing and partnerships. During my career, I also held positions at Empire Today, First Communications and MBNA (Bank of America). I have an MBA in Global Sales Management from the University of Akron in Ohio, and a bachelor’s degree in Business/Marketing from Towson University in Maryland.