Senior Director, Marketing Operations
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The past four and half years in the marketing operations space has offered a great opportunity to be a part of a growing field. Most of that time has been spent at Tableau Software where I landed in a cutting edge marketing department. That’s all you can ask for as a marketing technologist. With the way we have been growing as a company we continually get to evaluate and create new processes to make our marketing department as effective as possible.Right now I’m leading a team of marketing operations enthusiasts with things like custom lead handling, database health, responsive email design, predictive modeling for both leads and accounts to name a few. We pride ourselves on the basics that make the marketing machine turn and love to be creative in our solution building. We take advantage of the great marketing engineers on our team as much as we can allowing us to build come cool integrated processes that open the door for automation otherwise not possible. With all of the data being created in marketing today we help our department with sound analytics, marketing/sales tools and monitoring of the data using Tableau.If you’re ever interested in learning about what marketing operations is or how we’re doing certain things as a team let me know.
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