Ian Bjӧrn Thurston Email Address

Director, Beverage Innovation

Symrise AG develops, produces, and sells flavors, fragrances, aroma, molecules, and cosmetic ingredients.

I consider myself one part Passionate Storyteller, one part Market Research Analyst and one part Trend Hunter. As a creative and focused category and marketing professional, I have amassed over 15 years of experience providing strategic leadership in content marketing, branding as well as experiential marketing and activations. I have proven successes directing lifestyle branding and overseeing strategic brand communications in diverse industries including fashion, business intelligence, and food and beverage. On a daily basis, I provide strategic leadership and manage promotions using TV, radio, print, online and social media. I have demonstrated successes in enhancing category performance, applying seasonality and limited time offer (LTO) strategies, and developing effective go-to-market techniques. Throughout my work, I manage marketing, communications and public relations campaigns that leverage consumer trend analysis and various media to inform, entertain and educate consumers and exceed revenue expectations. I am driven to continuously learn, grow professionally and improve my knowledge and skillset with the ultimate goal of generating actionable and measurable results. Travel is a passion. I recently visited Cuba, Vietnam, Dubai, Chile, Uruguay, Argentina and Peru. I am already planning my next adventure… I have intermediate Spanish language skills.