Dylan Thompson Email Address

Marketing and Consumer Insights Director

Symrise AG develops, produces, and sells flavors, fragrances, aroma, molecules, and cosmetic ingredients.

I'm an experienced, inquisitive, motivated and analytical marketer with a background in marketing communications, digital marketing and market research. I am passionate about weaving together strategy, trends, data and experiences into compelling stories that deliver targeted and relevant insights to clients. Currently, I am a marketing and Consumer Insight specialist at Symrise North America – Flavor Division, supporting the Savory Business Unit. I work with internal and external partners to research, identify and deliver trends and consumer insights relating to food and beverage products in CPG and food service. I am involved with a wide range of engaging marketing activities to promote current and potential client engagement and business development. I also work with the Savory Culinary and Snacking Teams to help guide product development and deliver impactful product demonstrations and presentations. I am experienced in: • Storytelling backed by relevant, measurable and actionable data • Engaging marketing activities including presentations, demonstrations, discovery treks, open houses, trade show engagements, brainstorming/prototyping • Content marketing: strategy, creation, curation, planning • Digital marketing: Email, automated marketing, social media marketing, lead generation, Google Analytics • Market Research: research design, analyzing data, translating data into insights In addition to digital marketing, I am enjoy connecting face to face with clients and helping them to solve their challenges through the use of marketing and consumer insights. I am a collaborator with an aptitude for achieving quantifiable results through creativity and efficiency. I am also an avid culinary explorer and experimenter with an affinity for experiencing new foods and flavors through food events, pop-up's, social media, blogs, chef events, culinary tours, recipes and influential restaurants and bars.