Marketing and Consumer Insights Director
Symrise AG develops, produces, and sells flavors, fragrances, aroma, molecules, and cosmetic ingredients.
I'm an experienced, inquisitive, motivated and analytical marketer with a background in marketing communications, digital marketing and market research. I am passionate about weaving together strategy, trends, data and experiences into compelling stories that deliver targeted and relevant insights to clients. Currently, I am a marketing and Consumer Insight specialist at Symrise North America – Flavor Division, supporting the Savory Business Unit. I work with internal and external partners to research, identify and deliver trends and consumer insights relating to food and beverage products in CPG and food service. I am involved with a wide range of engaging marketing activities to promote current and potential client engagement and business development. I also work with the Savory Culinary and Snacking Teams to help guide product development and deliver impactful product demonstrations and presentations. I am experienced in: • Storytelling backed by relevant, measurable and actionable data • Engaging marketing activities including presentations, demonstrations, discovery treks, open houses, trade show engagements, brainstorming/prototyping • Content marketing: strategy, creation, curation, planning • Digital marketing: Email, automated marketing, social media marketing, lead generation, Google Analytics • Market Research: research design, analyzing data, translating data into insights In addition to digital marketing, I am enjoy connecting face to face with clients and helping them to solve their challenges through the use of marketing and consumer insights. I am a collaborator with an aptitude for achieving quantifiable results through creativity and efficiency. I am also an avid culinary explorer and experimenter with an affinity for experiencing new foods and flavors through food events, pop-up's, social media, blogs, chef events, culinary tours, recipes and influential restaurants and bars.
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