Kerry Capsanis Email Address
@sydney.edu.au
Head, Brand and Marketing Services
Australia's leading higher education and research University.
I love working with brands. I get a thrill working on the internal mechanics of a brand - its DNA, brand platform, architecture and identity - while constantly measuring and tracking how its perceived from outside the organisation, and feeding that back into future strategy. I love challenging brand and marketing problems, solving complex consumer problems and delivering marketing solutions based on consumer insights. I enjoy working on creative projects that help make a connection that inspire people to act. I love being up to my ears in market research and get a kick out of taking vast amounts of detail and analyzing, interpreting and effectively explaining it to others. The more complicated the brand problem, the better!
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