Patrick Sullivan Email Address

Sales Director

Living by the motto "Don't Float the Mainstream," SweetWater Brewery has been blazing its own path in craft beer throughout the Southeast since its inception in 1997. With a brewer calling the shots, quality of beer-and life-are always most important in crafting a lineup of lip-smackin' brews. Widely known for its flagship 420 Extra Pale Ale, SweetWater also serves up an ever- evolving Catch & Release seasonal lineup of brews and an offbeat, one-off Dank Tank series. SweetWater invites folks to join them for tours and tastings of their Atlanta brewery every Wednesday through Sunday.

Energetic branding, marketing and sales expert provides a broad perspective and creative approach to problem solving utilizing distributor, brewery and ad agency experience. Strategic vision and leadership skills are key strengths in launching and building brands, developing and training effective teams, expanding customer bases, and growing business in corporate and entrepreneurial settings. Expertise: • Strategic Planning • Brand Building • Sales Management • Retail Marketing • Distribution • Category Management • Product Development • Sales Training • Consumer Insights • New Product Launches • Partnership Development • Resource Allocation • Channel Optimization • Contract Negotiation • Special Events • Social Media • Advertising • Public Relations