Nick Leblanc Email Address

Director, Digital and Social Media

Sunlife Financial U.S. was added to Crunchbase.

Engaging clients/customers and enriching their digital experience is what I do. I'm currently exploring emerging technologies like Virtual/Augmented/Mixed Reality, IoT, and Artificial Intelligence.I'm a digital strategist and technology leader. I love to develop creative digital strategies to grow a business and deliver remarkable digital experiences that enrich the lives of customers. I have extensive experience with digital strategy, digital transformation, and digital marketing communications within the B2C, B2B and B2B2C arenas.Leading, strategizing and developing team members are areas in which I excel.I am an early adopter when it comes to technology and have a real knack at 'just getting it'​. I can quickly identify digital opportunities and find ways to capitalize within a business practice. I'm a strong believer that the customer experience comes first. I have been told that my leadership, focus, patience, creativity and ability to 'think outside, as well as within, the box' are some of my best qualities. I have an excellent understanding of the Internet of Things, Artificial Intelligence, Mixed realities and other technologies which are impacting our lives and disrupting industries.Specialties: Leading and Developing a Digital Team / Change ManagementDigital Strategy / Digital Marketing / Digital TransformationOmni-channel / Cross Channel Customer EngagementMobile Responsive Website DevelopmentEmerging Technologies & Digital TrendsSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Email Marketing & AutomationRelationship MarketingContent MarketingDigital AdvertisingCreative DirectionDigital AnalyticsProduct Development within an Agile EnvironmentDevelopment/implementation of online organic/paid growth strategies based on proven formulas to increase customer acquisition, engagement, conversion and retention. Familiar with many enterprise/small business software solutions and online tools.