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Lance Roth Email Address


Job Title

Maximizing Company Revenues By Aligning Business Objectives Through Targeted Marketing

Simpson Strong Tie

Simpson Strong-Tie has been creating structural products for more than 50 years. They help people build safer and stronger homes and


A strategic and creative marketing leader with extensive background directing and collaborating with cross-functional teams of project stakeholders, creative agencies, and affiliates through campaign/project/product development cycles in large nonprofit and corporate settings. Maximizes company revenues by aligning business objectives through targeted marketing plans, campaign implementation, and messaging to achieve and exceed sales goals. Skilled in developing marketing plans into actionable projects integrating a variety of marketing disciplines including traditional and digital media tactics (print, audio/video, web, email, social media, mobile applications). Areas of expertise include: Brand Development; Strategic/Tactical Planning; Agency/Creative Leadership; Event Management/Promotion; Market Research/Analysis; Product Launch/Training.

Last University
Point Loma Nazarene University
Lives in Pleasanton, California, United States.

Other people working at Simpson Strong Tie:

Doug KrauseProduct Marketing Manager
Jennifer LutzVice President, Human Resources
Zac ShessVersatile Marketing Leader
Dawn StandartDirector of Human Resources
Mark Goffm*****@strongtie.com
Galahad DongBusiness Leader With Human Resources Expertise in the Fields of HRIS, Compensation, Benefits, Equity, and Total Rewards
Herb KuhnManaging Director
Jenny XuHuman Resources Manager
Anna LiManager, HRIS Application and Information Technology Platform
Jason LiebreichDirector, Marketing Development
Kelli BrannonAssociate Project Manager, Communications
Tyler NittaInformation Technology End User Support Manager
Melissa LitzkowHuman Resources Businenss Partner
Jana McLauchlinHuman Resources Operations Manager
Todd Stuartt*****@strongtie.com
Greg TaylorCoastal Area Information Technology Operations Supervisor and Network Administrator
Roger DankelPresident, North American Sales
David PanSenior Vice President Accounting
Charles RoessetDirector of Training

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