Lance Roth Email Address
@strongtie.com
Maximizing Company Revenues By Aligning Business Objectives Through Targeted Marketing
Simpson Strong-Tie has been creating structural products for more than 50 years. They help people build safer and stronger homes and
A strategic and creative marketing leader with extensive background directing and collaborating with cross-functional teams of project stakeholders, creative agencies, and affiliates through campaign/project/product development cycles in large nonprofit and corporate settings. Maximizes company revenues by aligning business objectives through targeted marketing plans, campaign implementation, and messaging to achieve and exceed sales goals. Skilled in developing marketing plans into actionable projects integrating a variety of marketing disciplines including traditional and digital media tactics (print, audio/video, web, email, social media, mobile applications). Areas of expertise include: Brand Development; Strategic/Tactical Planning; Agency/Creative Leadership; Event Management/Promotion; Market Research/Analysis; Product Launch/Training.
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