Stephen Tisdalle Email Address

Chief Brand and Demand Generation Officer

State Street Global Advisors is the investment management division of State Street Corporation

Experienced financial marketing and communications leader with a passion for inspiring businesses to challenge the status quo. ​ Chief Brand and Demand Generation Officer at TIAA, a Fortune 100 financial services firm whose mission is helping those who help others find confidence in retirement. I’m committed to ensuring TIAA’s brand captivates people working in higher education and other purpose-driven professions so we can educate them about the opportunity they have to secure the peace of mind that comes from creating lifetime income. ​ Previously served as Chief Marketing Officer at global asset manager State Street Global Advisors where we developed the “Fearless Girl” campaign in 2017, which has since become an iconic symbol of the power of women in corporate leadership roles and beyond.