Co-Founder and Chef
SORTEDfood is a restaurant that founded in 2009.
Co-founder and chef for SORTEDfood. Built on 20+ years of friendship, SORTED’s social channels (over three million in total) have organically grown into "one of the world's largest food and cooking communities" - Google 2019. A cross between entertainment, inspiration and 'accidentally' education… together they explore and discuss some of the best food and associated trends out there, with and on behalf of their highly engaged community. If your brand or organisation has a story to tell, wants to share knowledge or challenge a ready-formed and hugely engaged community... then Sorted is your one-stop shop. Working with a London-based team to provide regular video content for YouTube. The popular series named "FridgeCam" continues to push boundaries as we work closely with respected global brands to create engaging content to help spread campaign or brand values and messaging, including the likes of Ford, Android Pay, Co-op, Kellogg's, Kenwood, Rennie and the US Tourism Board. Regular public speaker at industry events on topics covering the power of an engaged online community, the impacts of social media on food trends, plus the inspiration from and value of a direct dialogue with a millennial audience all around the world. Events include Google's BrandCast, YouTube's Pulse, Gulfood Innovation Summit, DigiPublish, the World Travel Market and YFood. 1st class honours degree in 'Culinary Arts Management' from University College Birmingham. With experience at delivering cooking demonstrations for events, workshops at food festivals or educational institutes plus appearances on TV... including live.
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