Mark Hanson Email Address

Gateway to Sony Products and Services, Games, Music, Movies, Financial Services and Sony Websites Worldwide, and Group Information, Corporate Information, Investor Relations, Corporate Social Responsibility, Career, Design, Brand, and more.

Extremely passionate about identifying and creating new customer value to springboard new startup businesses within large companies or working with new venture startups from scratch. Full life cycle experience in mobile and IT industries involving, ideation, business proposal and plan development, marketing research, product planning, business planning, product marketing, business development, and extensive press and marketing communications expertise. Expertise in Wireless Business Development, Strategy and ExecutionTechnologist with knowledge of mobile hardware, software, audio, digital imaging, and video, wireless technologies including LTE, EVDO, GSM, WiFi, WiMAX, WWAN Broad negotiation skills working with overseas design manufacturers, local suppliers, vendors, technology partners, and both consumer and commercial resellers. Diverse IT Marketing that spans Consumer, SMB and Enterprise segments for client PCs with top companies within the PC industry including; HP, Sony, Compaq Computers and Synnex. Innovative strategy and execution planning for new businesses including integrated business models that encompass a combination of hardware, software and services together with key strategic partnerships.Specialties: Business development and growth - successfully developed VAIO from zero to over multi-billion dollar business in 5 yearsEvangelist - key spokesperson for analyst, press, key accounts, vendors and partnersTeam Builder - successfully created and developed the industry’s leading Product Marketing and Product Planning teamsMarketing: Creativity for Digital, Print, Broadcast Media, Direct Marketing with a focus on lifestyle, entertainment and media.