Vice President, Retrofit Division
Smith & Loveless offers unique filtration and membrane system solutions for both potable and commercial process water applications. Our long-time affiliation with global partner and separation specialists Kalsep UK Ltd. enables us to deliver innovative but cost-effective systems to the world market. Key examples include our proprietary FIBROTEX® and FIBROTEX® IronMan™ filtration systems, which efficiently remove particulate matter and pathogens from well water sources. Additionally, we offer complete membrane system solutions ideal for small and medium flows. Membrane ratings range from reverse osmosis to microfiltration.
I am an accomplished Marketing and Sales professional with extensive expertise in marketing, sales, business development, strategic planning, pricing analytics, product management, brand management and new-product development. The companies I have worked for has required me to be adept at working with multi-disciplined teams and management level officers to achieve revenue growth and increased market share. This experience has developed my skills in leading marketing and sales teams through consultative- and solution-selling strategies in domestic and international environments. I have developed innovative demand-generation projects that prospects and customers are motivated to respond via inquiries, product managers are excited to implement and sales teams are motivated to execute. I have utilized combinations of inbound & outbound marketing campaigns, social media marketing, custom trade shows and interactive marketing to generate and track lead activity to produce measurable results. In my positions at Pentair, Grundfos, ABB and Cooper Bussmann I conducted market research and contributed to the strategic plans. At Pentair a significant portion of my responsibilities included determining global market growth rates, segmentation, research on direct and indirect competitors and potential acquisition areas. I created actionable marketing plans and strategic plans for Grundfos, ABB & Cooper Bussmann to increase market share and drive profitable revenue growth. I have led efforts to define product roadmaps and managed the product development pipeline, by working closely with the marketing, sales, design, engineering, and manufacturing teams to identify and cultivate the most promising opportunities from voice of the customer input. My involvement and contributions have been from conceptualization through to commercial viability. Specialties: • Skilled in identifying customer needs and bridge-to-solution selling, value add, and bundling product offerings • Strategic marketing and business development • Global business development • Integrated marketing strategies • Market and competitive research • Channel strategies • Social media marketing • Demand generation – from concept to implementation • Brand management • Product management • Email marketing • Pricing strategies and pricing analytics • Marketing ROI and marketing analytics