John Westby Email Address

SilkRoad technology, inc. is a provider of cloud-based, end-to-end talent management solutions. The Company's Life Suite includes talent acquisition, which includes SilkRoad Recruiting and SilkRoad Onboarding| talent development, which includes SilkRoad Performance and SilkRoad Learning, and talent administration solution, which includes SilkRoad HRMS, which are delivered through a talent portal. SilkRoad Recruiting offers an applicant tracking system to find, attract, screen and hire top talent. SilkRoad Onboarding offers onboarding solution to drive engagement during every phase of the employee lifecycle. SilkRoad Performance is an employee performance management solution. SilkRoad Learning offers a social learning and content management platform to centrally manage, track and report on all activities. SilkRoad HRMS allows employees, managers, human resources and benefit professionals to maintain employee profiles and a single system of record.

Marketing strategist and catalyst, brand boy, demand generator, inbound powerhouse, messaging maverick, creative rock star, team builder, change agent, awesome writer and team leader. Accomplished marketing leader, combining dynamic creativity, insightful problem solving, and bold results to deliver game changing outcomes for technology companies, especially young and early stage firms who want to get to the next level. Entrepreneurial innovator who can articulate a strategic vision and execute on it to fill sales pipelines, grow revenue, and delight customers. Creative, transformational leader with a track record of taking four organizations to the next level through powerful branding, strategic messaging, marketing programs and communications. Insightful strategist able to develop meaningful branding platforms that pair value statements with customer pain. Specialist in creating multi-channel content marketing programs that grow brands, generate leads, and drive revenue. Agile demand generation innovator combining the best of outbound and inbound programs to build brand buzz and power the buyer funnel from initial engagement to new business. Embrace the marketing technologies that enable more direct alignment of outbound and inbound marketing to sales targets, using predictive analytics and account based everything. Versatile manager, writer, communicator, problem solver. Specialties: GO-TO-MARKET | STRATEGY | BRAND STRATEGY | INTEGRATED MARKETING | MARKET ANALYTICS | DEMAND GENERATION | LEAD GENERATION | CONTENT MARKETING | THOUGHT LEADERSHIP | MARKETING AUTOMATION | ACCOUNT BASED MARKETING (ABM) | PRODUCT LAUNCH / GO-TO-MARKET | DIGITAL AND OFFLINE ADVERTISING | CHANNEL/PARTNER MARKETING | SOCIAL MEDIA | CUSTOMER ADVOCACY | CUSTOM EVENTS | TRADE SHOWS | TRANSFORMATIONAL MANAGER | CHANGE AGENT | CREATIVE LEADER | MENTOR/COACH | COMMUNICATOR AND WRITER | BUDGET PLANNING AND COST MANAGEMENT | VENDOR AND AGENCY MANAGEMENT