Chief Marketing Officer
Tania Yuki explains how you can do a better job of getting stuff done.
I like making things.I think a lot about audience measurement and optimizing new platforms, and how traditional advertising and marketing can adapt to (disruptive) new ways of consuming and distributing content. My goal is to help simplify this convergence thing, keep it relevant and human, and to enable people to be reached in relevant ways by content and messages that are valuable to them, irrespective of where they are spending their time. I have been the recipient of the Advertising Research Foundation's Great Mind Award for Rising Stars for my work on comScore's Video Metrix suite of products, have been featured in Forbes for my work in technology and was also a Fast Company Fast Talk profile: http://bit.ly/eRirbZI started out as a content producer and media and internet attorney who branched off into film development, production and finance, and I now lead a company called Shareablee, that helps businesses make sense of social content using data driven scores and optimization.Specialties: Social media marketing, online video, digital audience measurement, web analytics, cross media, product management, business development, emerging markets, sales
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