Vice President Marketing
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Summary of Experience: • Customer-centric marketing executive with 20+ years of leadership experience • Deep expertise in analytics, data science & predictive modeling, market research & consumer insights, loyalty marketing, CRM / personalization strategy, credit card & payment strategy, and marketing strategy (assortment, pricing, promotions) • Demonstrated ability to lead and motivate large teams to deliver superior business results. Professional Distinctions: • Thought leader with U.S. patent in loyalty and big data analytics (US-008671018) for “Adaptable Retail Pricing Environment and Electronic Exchange, Delivering Customized Buyer Promotion Rewards and Discounts” • Twice recognized as annual recipient of Safeway’s Outstanding Marketing Leadership Award • Selected as member of A.T. Kearney’s Global Exchange program, a group representing the top 20 leaders on a global basis.
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