Jason Thompson Email Address

Manager Exterior Lighting, DLP Automotive

SecurityScorecard Inc is an information technology services company which specializes in third party security, risk management, vendor risk management, and security ratings.

A marketing executive with a diverse technical and management skill set focusing on the development and implementation of sales and marketing 2.0 projects and programs. Beyond just the tactical components of a successful project or program implementation, my focus is on creating and executing on a strategy that fully integrates into the revenue lifecycle of a company. Gone are the days of the “soft” marketer who showers his or her sales team with unqualified leads, demands more budget to drive top of funnel results and focuses on “checking off the box” activities as a determinate of success instead of what ultimately goes through the funnel. Today, marketers need to drive revenue and show bottom line results - the same way sales has done for generations. In order to do this successfully, marketers will have to move far beyond the traditional marketing role and take a deep drive into the strategies, processes and technologies that enable sales and marketing teams to generate leads, nurture prospects, identify top targets, deliver the tools needed to close deals and report on how that revenue was won. Lead scoring, nurturing campaigns, marketing automation, lead recapture, campaign influencing, marketing asset performance, revenue lifecycle analytics, data quality management. These are just some of the concepts that marketers will need to fully understand in order to be revenue drivers in this new, complex and competitive business environment. At the end of the day it is all about the revenue and companies that embrace this new methodology will see their entire organization move from the traditional model of a deeply fractured group of hierarchical departments to an organization where many become one. Where each function works interdependently to drive revenue, turning business intelligence into an intelligent business. This is sales & marketing 2.0. This is what I do. Specialties: Marketing, Lead Scoring, Marketing Automation, Collateral Development, Video Marketing, Website Design, CRM, ERP, Graphic Design