Heather Adams Email Address

Entrepreneurial B2B Marketing Executive

Rocket Software is a privately held software development firm founded in 1990 with a focus on helping clients and partners run their infrastructure, business processes, and data analytics.

Creating a synergy between sales and marketing teams in a B2B environment is one of my core competencies. My passion is developing marketing programs that are designed to help B2B sales teams succeed.Experienced B2B marketer responsible for development/management of marketing strategy, key objectives, programs, and marketing operations. Entrepreneurial spirit with a strong sales background. Ability to quickly identify market opportunity and product line positioning in order to translate into marketing strategy designed to drive prospects through the sales pipeline.Experience with both B2B solution sales/marketing (Challenger Methodology) and transactional models.B2B Demand Generation: Experienced in developing data-driven B2B campaigns including, email, nurture, lead scoring/predictive marketing, website conversion strategies, online advertising (PPC, SEO/SEM) and social media programs to create and grow a qualified sales pipeline.CRM and Data Management: Experienced with multiple CRM systems, marketing automation and data acquisition, segmentation, cleansing, and persona driven campaign development.Marketing Content Development: Innovative B2B content development including website, blog, thought leadership, infographics, video/webinars, case studies, sales enablement tools. Management of outside contractor resources, including complex negotiation skills. Event Management: Experience with managing the implementation dynamic events, user conferences and community forums designed to foster expansion and acquisition targets.