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Heather Adams Email Address


Job Title

Entrepreneurial B2B Marketing Executive

Rocket Software

Rocket Software is a privately held software development firm founded in 1990 with a focus on helping clients and partners run their infrastructure, business processes, and data analytics.


Creating a synergy between sales and marketing teams in a B2B environment is one of my core competencies. My passion is developing marketing programs that are designed to help B2B sales teams succeed.Experienced B2B marketer responsible for development/management of marketing strategy, key objectives, programs, and marketing operations. Entrepreneurial spirit with a strong sales background. Ability to quickly identify market opportunity and product line positioning in order to translate into marketing strategy designed to drive prospects through the sales pipeline.Experience with both B2B solution sales/marketing (Challenger Methodology) and transactional models.B2B Demand Generation: Experienced in developing data-driven B2B campaigns including, email, nurture, lead scoring/predictive marketing, website conversion strategies, online advertising (PPC, SEO/SEM) and social media programs to create and grow a qualified sales pipeline.CRM and Data Management: Experienced with multiple CRM systems, marketing automation and data acquisition, segmentation, cleansing, and persona driven campaign development.Marketing Content Development: Innovative B2B content development including website, blog, thought leadership, infographics, video/webinars, case studies, sales enablement tools. Management of outside contractor resources, including complex negotiation skills. Event Management: Experience with managing the implementation dynamic events, user conferences and community forums designed to foster expansion and acquisition targets.

Last University
Graduated from University of Northern Colorado
Based in Littleton, United States.

Other people working at Rocket Software:

Eric JahnVice President, Information Technology
Kimberly AnderssonHead of Design
John EllsworthAccomplished Enterprise Software Product Management and Product Marketing Leader
Patrick SpeddingBoard Member, Hornsby LAC
Gayle Nixon MbaVice President, Digital Marketing and Demand Generation
Matthew WestDirector of Marketing and Communications
Andy YounissLine Service
Kimberly DalySenior Director, People
Larry WoodFacilities Manager
Natalya MclaneProduct Manager, Web Services
Jay LeaderChief Customer Officer
Peter Russo******@rocketsoftware.com
J. Winter*******@rocketsoftware.com
S. Grady******@rocketsoftware.com
Ana KirbyTechnical Support Engineer
Joseph SinnottDirector of Mainframe Service
Chris WillsDirector of Digital Infrastructure and Web Strategy
Julianna Cammarano**********@rocketsoftware.com
Holly IntraviaDirector, Digital Marketing
Christine Washburn*********@rocketsoftware.com
Theresa FudgeDemand Generation Manager

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