Brent Laufenberg Email Address

Chief Technology Officer

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics.

I’m a seasoned technologist, leader and strategist with a keen business sense. Rock solid in agile product management, enterprise architecture strategy, business/technology communication and translation, SOA/APIs, and business process design. I’m known for creating pragmatic technology solutions and doing whatever else the business needs to improve and grow. At Rise Interactive, I lead the Innovation department while nurturing an agile, tech-forward culture. Innovation at Rise is focused on helping CMOs and digital marketers optimize their ad spend across channels while providing the most relevant advertising to the right person in the right channel at the right time. My responsibilities include overall product and technology management and delivery to Rise clients and employees. I’ve worn many hats in my career - developer, system admin, team lead, architect, account manager, project manager, scrum coach, executive. As a result, I am uniquely qualified to tackle and lead multidisciplinary teams and projects. Actual experience tells me the following reflects my professional value: - I have been directly building and leading the development of multi-tiered systems, particularity Web, Data / Systems Integration and API applications, since the bubble was forming. - I effectively bridge the understanding gap between business and IT...more specifically, product, marketing, finance, operations, creative/UX and sales. - While I have lots of ideas (and know many others have great ideas too), I value delivery of ideas infinitely more - that’s what I’m known for. - Tell me I can’t climb a mountain; I'll lead the team to build the chairlift so we can all enjoy the view from the top! - You get transparency and consistency with me; I’ll expect the same of you. When life affords the time, I enjoy a few rounds of golf, college/NFL football games and local tech-networking events. I’m also curious - if you want to talk tech, product or fantasy football - reach out.